You are here
Home › Press Release - Osoyoos Officially Trademarks the “Canada’s warmest welcome” BrandCanada's warmest welcome ®* April 23 2021
Press Release - Osoyoos Officially Trademarks the “Canada’s warmest welcome” Brand

Main menu
News
2020 Osoyoos Winter Market
2021 Council and Committee Meeting Schedule
OFFICE CLOSED (2021)
Art Gallery Opening Up Close and Personal March 4
Request for Applications for South Okanagan Aquatic Centre Advisory Committee Member
Art Gallery Opening Our Lakes Connecting the Dots April 1
Art Gallery Opening Kindred Hands April 29
Press Release - Osoyoos Officially Trademarks the “Canada’s warmest welcome” Brand
FOR IMMEDIATE RELEASE
Printable Version
Osoyoos already has one of the catchiest slogan-and-logo combinations anywhere – and now its unique phrase and graphic officially belong to the community forever, as its official trademark.
In February 2008 this vibrant resort town at the south end of B.C.’s scenic Okanagan Valley branded itself “Osoyoos: Canada’s Warmest Welcome”, with a logo using the colours of Osoyoos Lake, the desert, the surrounding mountains, and the ever-present sunshine. The “warmest welcome” slogan was a play on the fact that Osoyoos has the country’s warmest climate and lake, and its friendly people welcome visitors warmly.
The new brand has been a hit, with the Town of Osoyoos and the local tourism agency, Destination Osoyoos, using it to market the community to visitors from around the world.
Now the Town has taken the extra step of registering the brand as the community’s official trademark. The Town was advised in February that the federal government, through its Canadian Intellectual Property Office, recently approved registration of the slogan and logo as the “official mark” of Osoyoos, valid indefinitely.
“People everywhere have really taken to our brand,” says Mayor Stu Wells. “Now, by having it registered, we actually own it and we can protect it and make sure it is used properly.” Wells says the hope is that the Town, Destination Osoyoos, and local businesses and organizations will increasingly use the logo and slogan in their efforts to market the resort community.
Community Development Manager Jim Newman says registering the trademark is “a milestone” for Osoyoos. “There aren’t many communities across the country that have done this, and it means Osoyoos has really stepped up to the plate,” Newman says. “It adds credibility to our marketing efforts, but it also means that we have to live up to the challenge this presents – in terms of professionalism and making good on the promise.”
Destination Osoyoos Board Chair Don Brogan says, “I am very proud and impressed that Osoyoos has been successful in registering its trademark. It helps to single our resort municipality out from the others in the province and further raises our notoriety.”
The Town will officially own the trademarked brand, while Destination Osoyoos will handle working with any businesses or organizations wanting to use the logo and slogan. Users will enter into a licence agreement setting out the rules for proper display and use of the material.
Destination Osoyoos Executive Director Jo Knight says, “Canada’s Warmest Welcome is more than a brand; it’s a promise! It is a privilege for Destination Osoyoos to partner with the Town and act as stewards of this great brand, as we continue to work with everyone in the community to ensure that we deliver on its promise.”
Development of the new Osoyoos brand in 2007-08 included a great deal of input from local residents and business people. The logo and slogan convey the warm and welcoming nature of Osoyoos and its people.
–30–
For further information, please contact:
Stu Wells, Mayor Don Brogan, Board Chair
Town of Osoyoos Destination Osoyoos
250-495-6515 250-495-8200
swells@osoyoos.ca dbrogan@walnutbeachosoyoos.com
The Town of Osoyoos is a vibrant community of approximately 5,000 people at the crossroads of Highways 3 and 97 in the South Okanagan Valley, near the U.S. border. It has a unique desert environment, the nation’s warmest lake and climate, and is home to thriving fruit orchards, vineyards, wineries, golf courses, year-round tourism facilities, and many small businesses. Osoyoos offers “Canada’s Warmest Welcome”.
Main menu
- Business
- Community
- About Osoyoos
- Animal Control & Licensing
- Anti-Idling Taking Action
- Boat Launch & Marina
- Boat Trailer & RV Parking
- Community Groups
- Education
- Events Calendar
- Memorial Benches
- Osprey Nest Live WebCam
- Parks & Recreation Facilities
- Plan an Event
- Recreation Programs
- Relocation
- Resort Municipality Initiative
- South Okanagan General Hospital (SOGH)
- Sustainability
- Transportation
- Visiting Osoyoos
- Web Links
- Council
- Agendas, Minutes & Videos
- Annual Report
- Approaching Council
- Business Plan
- Bylaws
- Capital and Operating Budgets
- Climate Action Recognition Program
- Committee of the Whole
- Committees
- Council Members
- Elections
- Financial Statements
- Mayor's Message
- Proclamations
- Professional Reports and Studies
- Regular Council Meeting
- Role of Member of Council
- Services
- Airport
- Ambulance & Police
- Bylaw Enforcement
- Cemetery
- Chief Administrative Officer
- Community Services (Recreation)
- Corporate Services
- Curbside Garbage & Recycling
- Customer Service Feedback
- Emergency Preparedness
- Finance
- Fire Department
- Landfill
- Near-Market Housing Meadowlark Place
- Operational Services (Public Works)
- Planning & Development Services
- Recreation Programs
- Rural District Water Systems 8 & 9
- RV Sani-Dump Station Information
- I Want To...
- Business Licences/Permits
- Apply for a Community Grant
- Apply for Employment Opportunity
- Book Ice Time
- Contact Us
- Find a Bylaw
- Find Dog Parks
- Find Out Landfill Hours
- Know Where to Rent/Purchase Carts for Residential Waste
- Pay by Credit Card
- Report a Street Light Out
- Submit an Event
- Submit a Request - Osoyoos Listens
- Subscribe to eNews
- View Current Water Restrictions
- View Maps
- View Osoyoos Lake Levels
- View Public Skating Schedule
- View the LIVE Osprey Nest Webcam